THE CLASSIC STORY
Competing in
the Cola market with the international Cola heavyweights such as Coca Cola
and Pepsi Cola has always been a challenge. S.M Jaleel embraced that
challenge with the introduction to the Caribbean of a brand of Cola soft
drink called American
Classic
Cola.
Today the brand has achieved significant appeal in selected markets such as Trinidad, Jamaica, Guyana and Barbados. Though it's appeal is based on excellent value for money, the brand's equity value has afforded S.M Jaleel the opportunity to expand the range to include Lime In and Club Soda.
The Classic brand has grown significantly in a few short years. Its 'value for money' positioning has captured consumers across wide range demographics. However, its core target continues to be the 15 - 25 age group.
The key benefit is one of good value for money and today Classic Cola is on par with that of any international Cola. The brand is focused on consumers who align themselves with fun, excitement, enjoyment and self-assurance.
You can’t beat a Classic!
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