In
1983 S.M. Jaleel & Co. Ltd introduced to the world an exotic blend of juicy
Caribbean fruits concealed in aluminum can and sold under the brand name
FRUTA. This was the first use of the technology of placing fruit juices in
aluminum cans in the world.
The first of these exotic Caribbean flavours was Orange, which quickly became known for it's high quality and bursts of Orange flavour as it touched the pallet. During the mid nineties, the brand experienced phenomenal growth as the juice market developed and in May of 1999, three new flavours were added to the brand portfolio. These flavours were Fruit Punch, Apple and Grape.
The addition of these teasing flavours gave the brand the broad appeal that made it a favourite with consumers through the world. This demand for Fruta was the genesis for the launch of other more exotic flavours, which teased the pallet even further. In May of 2000, who would have thought that Orange and Carrot juices with its vitamins A, C & E and antioxidants would combine so well to provide an attractive, refreshing and healthy blend to take the market by storm. Fruta Orange Carrot was born and instantly became a favourite with consumers. click for more
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