S. M. Jaleel and Company Limited has joined partners in the Beverage sector, to promote healthy lifestyle choices amongst citizens of Trinidad and Tobago. The Balance Calorie Initiative (BCI) promotes moderation in beverage choices, practicing mindful. consumption, and incorporating an active lifestyle to achieve a balance in what you Eat, Drink and Do.

A panel discussion was held with the partners Caribbean Bottlers, Blue Waters, Vemco and Hand Arnold with S.M. Jaleel & Company Limited, being most ably represented by our Chief Strategy Officer in the office of the Chairman Rajesh Rajkumarsingh. Also representing SMJ at the launch were VP Marketing Gary Dixon and Rae-Ann Harper Senior Category Manager. The Initiative launched on Monday 12th June 2023.