History & Timeline
Established in 1924, S.M Jaleel is one of the oldest and largest manufacturers of non-alcoholic drinks in the English-speaking Caribbean.
2014
Introduction of lean manufacturing concepts.
2014
Celebration of the 90th Anniversary 2014. Introduction of Spirit Centered Leadership.
2014
International Safety Award
2014
Partnership with Alimentos Mara villa
2014
Opening of manufacturing plant in Bangalore, India
2014
Oasis Brand Ambassadors, Olympic Athletes
- Njisane Phillip – 22-Mar-2012
- Andrew Lewis – 20-Mar-2012
- George Bovell III – 17-Jun-2014
2013
Sponsorship of the Caribbean Premier League (CPL) cricket (2013–2015)
2012
Opening of manufacturing plant in Durban, South Africa
2010
Maaee Water
2009
Fruta Juice Drink – 1L
2009
Tampico Drinks
SMJ was awarded the license to produce Tampico juice drinks in the English-speaking Caribbean region.
2009
South Africa
2009
Oasis Water – IBWA Certified
2009
Turbo Energy Drinks
2008
Acquisition of TJC
2008
Co-operative Citrus Growers Association CCGA
2008
Fruta Juice Drink Launched in Tetra Pak
2007
Fruta Drink in PET
2007
Caribbean Cool Drink in PET
2006
Oasis Premium Bottled Water
2006
SMJ Beverages St. Lucia LTD.
2006
Innovation Award
Joint venture between SMJ and Empresa Brasileria de Distribuicao Ltda for distribution of Chubby in Brazil.
Franchise agreement with Mundet S.A de CV for Chubby in Mexico.
2006
Viva Flavoured Sparkling Water
2004
Saudi Arabia
2004
Fruta Kool Kidz
1999
Red Spot Relaunched
Red Spot re-launched to commemorate 75th Anniversary.
1999
Haiti Beverages
Joint venture between SMJ and Culligan in Haiti for distribution of Busta, Chubby and Fruta.
1999
Chubby in Canada
1999
Chubby Brazil
SMJ Signs a franchise agreement with Cott Corporation for Chubby.
1997
Subsidiary in Barbados
SMJ and Goddard Enterprise formed a joint venture to buy BIM Beverages in Barbados. The Busta and Chubby brands were bottled in Barbados by SMJ Beverages Barbados.
1997
Busta Soft Drinks
1997
Subsidiary in Guyana
1996
Exporter of the year Award
SMJ cops five (5) Prime Minister Exporter of the Year awards in Trinidad & Tobago, including largest exporter in the non-petroleum sector.
1993
Chubby Soft Drinks
1993
Market shares jump…
1992
Distributing Pepsi
Joint venture in distribution of drinks in Trinidad with Amar’s Jamar.
1992
United Kingdom
SMJ Beverages UK Limited was incorporated for the distribution of SMJ’s brand in UK.
1987
Cadbury Schweppes
1987
Capri Sun
1986
Caribbean Cool Drinks
SMJ moved to conquer a new market in a new country: Caribbean Cool drinks were launched in the United Kingdom, comprising combinations of rich, exotic and tropical flavours.
1984
SMJ pioneers PET technology.
Changing market conditions and consumer needs indicated a need for an economy container that would realize savings and yet offer drinks was introduced under the name Jaliter.
1982
Pear-D Launches
Launch of Pear-D in cans, which was positioned as the flagship of the Cole Cold brand. Additionally, in this year SMJ was awarded the 7-UP franchise for Trinidad & Tobago.
1983
Fruta Juice Drinks
Launch of the Fruta range of the juices in cans. Today, Fruta remains in the top 3 most popular juice brands in the English-speaking Caribbean region.
1981
Cole Cold
1980
Chairman
Dr. Aleem Mohammed took the position of Chairman and CEO S.M. Jaleel & Co. Ltd. Today, Dr. Mohammed retains the position of Chairman. This year was also significant as S.M. Jaleel’s factory moved into The Otaheite Industrial Estate in South Trinidad, and this remains the headquarters of the Company.
1977
Company’s founder dies
Sadly, in this year Sheik Mohammed Jaleel, the company’s founder, died.
1975
Mr Shaffikool Mohammed
SMJ was sold to family member Mr. Shaffikool Mohammed.
1968
Dixi Cola
1950
Red Spot
1938
Joe Luis Punch
SMJ was sold to family member Mr. Shaffikool Mohammed.
1930
Jaleel Beverages
S.M. Jaleel’s factory moved to Sheikh Mohammed Jaleel’s home at 7 Prince Alfred Street in San Fernando, Trinidad & Tobago. The first product was launched, “Jaleel Beverages” and was distributed using traditional horses and carts.
1924
Where We Began