VISION & MISSION
V I S I O N
To strive towards being leaders in the non-alcoholic market, making our people the cornerstone of our success, as we work together in a globally-focused, dynamic environment based on trust and sound values, providing all-encompassing beverage solutions that meet the ever changing, evolving needs of our customers.
M I S S I O N
To enrich the lives of our customers, employees and communities by continuing the legacy of serving quality, innovative beverages globally
A True Caribbean Man, His Goals In His Own Words Are:
“We wanted to succeed using our own people, our own brands, our own ideas, our own knowledge and expertise. We wanted to compete with the big players, and hold our own both locally and regionally. We wanted to prove to the World that Caribbean people are as talented and as capable and committed as any other nation. The Caribbean brain can think as well or better than any other brain elsewhere in the World.”
Dr. Aleem Mohammed, Chairman S.M. Jaleel & Co. Ltd.
CMT (Gold), Bsc (Hons) Lond, MBB