History & Timeline
Established in 1924, S.M Jaleel is one of the oldest and largest manufacturers of non alcoholic drinks in the English speaking Caribbean.
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Introduction of lean manufacturing concepts.
Celebration of the 90th Anniversary 2014. Introduction of Spirit Centered Leadership.
International Safety Award
Partnership with Alimentos Mara villa
Opening of manufacturing plant in Bangalore, India
Oasis Brand Ambassadors, Olympic Athletes
- Njisane Phillip – 22-Mar-2012
- Andrew Lewis – 20-Mar-2012
- George Bovell III – 17-Jun-2014
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Sponsorship of the Caribbean Premier League(CPL) cricket (2013-2015)
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Opening of manufacturing plant in Durban, South Africa
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Maaee Water
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Fruta Juice Drink – 1L
Tampico Drinks
SMJ was awarded the license to produce Tampico juice drinks in the English-speaking Caribbean region.
South Africa
Oasis Water- IBWA Certified
Turbo Energy Drinks
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Acquisition of TJC
Co-operative Citrus Growers Association CCGA
Fruta Juice Drink Launched in Tetra Pak
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Fruta Drink in PET
Caribbean Cool Drink in PET
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Oasis Premium Bottled Water
SMJ Beverages St. Lucia LTD.
Innovation Award
Join venture between SMJ and Empresa Brasileria de Distribuicao Ltda for distribution of Chubby in Brazil.
Franchise agreement with Mundet S.A de CV for Chubby in Mexico.
Viva Flavoured Sparkling Water
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Saudi Arabia
Fruta Kool Kidz
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Red Spot Relaunched
Red Spot re-launched to commemorate 75th Anniversary.
Hati Beverages
Joint venture between SMJ and Culligan in Haiti for distribution of Busta, Chubby and Fruta.
Chubby in Canada
SMJ Signs a franchise agreement with Cott Corporation for Chubby.
Chubby Brazil
SMJ Signs a franchise agreement with Cott Corporation for Chubby.
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Subsidiary in Barbados
SMJ and Goddard Enterprise formed a joint venture to buy BIM Beverages in Barbados. The Busta and Chubby brands were bottled in Barbados by SMJ Beverages Barbados.
Busta Soft Drinks
Subsidiary in Guyana
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Exporter of the year Award
SMJ cops five (5) Prime Minister Exporter of the Year awards in Trinidad & Tobago, including largest exporter in the non-petroleum sector.
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Distributing Pepsi
Joint venture in distribution of drinks in Trinidad with Amar’s Jamar.
United Kingdom
SMJ Beverages UK Limited was incorporated for the distribution of SMJ’s brand in UK.
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Chubby Soft Drinks
Market shares jump…
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Caribbean Cool Drinks
SMJ moved to conquer a new market in a new country: Caribbean Cool drinks were launched in the United Kingdom, comprising Combinations of rich, exotic and tropical flavours.
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SMJ pioneers PET technology.
Changing market conditions and consumer needs indicated a need for an economy container that would realize savings and yet offer drinks was introduced under the name Jaliter.
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Pear-D Launches
Launch of Pear-D in cans, which was positioned as the flagship of the Cole Cold brand. Additionally, in this year SMJ was awarded the 7-UP franchise for Trinidad & Tobago.
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Cadbury Schweppes
Capri Sun
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Fruta Juice Drinks
Launch of the Fruta range of the juices in cans. Today, Fruta remains in the top 3 most popular juice brands in the English-speaking Caribbean region.
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Cole Cold
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Chairman
Dr. Aleem Mohammed took the position of Chairman and CEO S.M. Jaleel & Co. Ltd. Today, Dr. Mohammed retains the position of Chairman. This year was also significant as S.M. Jaleel’s factory moved into The Otaheite Industrial Estate in South Trinidad, and this remains the headquarters of the Company
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Company’s founder dies
Sadly, in this year Sheik Mohammed Jaleel, the company’s founder, died.
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Mr Shaffikool Mohammed
SMJ was sold to family member Mr. Shaffikool Mohammed.
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Dixi Cola
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Red Spot
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Joe Luis Punch
SMJ was sold to family member Mr. Shaffikool Mohammed.
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Jaleel Beverages
S.M. Jaleel’s factory moved to Sheikh Mohammed Jaleel’s home at 7 Prince Alfred Street in San Fernando, Trinidad & Tobago. The first product was launched, “Jaleel Beverages” and was distributed using traditional horses and carts.
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Where We Began