Our Heritage

History & Timeline

Established in 1924, S.M Jaleel is one of the oldest and largest manufacturers of non alcoholic drinks in the English speaking Caribbean.

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Introduction of lean manufacturing concepts.

Celebration of the 90th Anniversary 2014. Introduction of Spirit Centered Leadership.

International Safety Award

Partnership with Alimentos Mara villa

Opening of manufacturing plant in Bangalore, India

Oasis Brand Ambassadors, Olympic Athletes

Njisane Phillip – 22-Mar-2012
Andrew Lewis – 20-Mar-2012
George Bovell III – 17-Jun-2014

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Sponsorship of the Caribbean Premier League(CPL) cricket (2013-2015)

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Opening of manufacturing plant in Durban, South Africa

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Maaee Water

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Fruta Juice Drink – 1L

Tampico Drinks

SMJ was awarded the license to produce Tampico juice drinks in the English-speaking Caribbean region.

South Africa

Oasis Water- IBWA Certified

Turbo Energy Drinks

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Acquisition of TJC

Co-operative Citrus Growers Association CCGA

Fruta Juice Drink Launched in Tetra Pak

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Fruta Drink in PET

Caribbean Cool Drink in PET

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Oasis Premium Bottled Water

SMJ Beverages St. Lucia LTD.

Innovation Award

Join venture between SMJ and Empresa Brasileria de Distribuicao Ltda for distribution of Chubby in Brazil.
Franchise agreement with Mundet S.A de CV for Chubby in Mexico.

Viva Flavoured Sparkling Water

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Saudi Arabia

Fruta Kool Kidz

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Red Spot Relaunched

Red Spot re-launched to commemorate 75th Anniversary.

Hati Beverages

Joint venture between SMJ and Culligan in Haiti for distribution of Busta, Chubby and Fruta.

Chubby in Canada

SMJ Signs a franchise agreement with Cott Corporation for Chubby.

Chubby Brazil

SMJ Signs a franchise agreement with Cott Corporation for Chubby.

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Subsidiary in Barbados

SMJ and Goddard Enterprise formed a joint venture to buy BIM Beverages in Barbados. The Busta and Chubby brands were bottled in Barbados by SMJ Beverages Barbados.

Busta Soft Drinks

Subsidiary in Guyana

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Exporter of the year Award

SMJ cops five (5) Prime Minister Exporter of the Year awards in Trinidad & Tobago, including largest exporter in the non-petroleum sector.

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Distributing Pepsi

Joint venture in distribution of drinks in Trinidad with Amar’s Jamar.

United Kingdom

SMJ Beverages UK Limited was incorporated for the distribution of SMJ’s brand in UK.

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Chubby Soft Drinks

Market shares jump…

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Caribbean Cool Drinks

SMJ moved to conquer a new market in a new country: Caribbean Cool drinks were launched in the United Kingdom, comprising Combinations of rich, exotic and tropical flavours.

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SMJ pioneers PET technology.

Changing market conditions and consumer needs indicated a need for an economy container that would realize savings and yet offer drinks was introduced under the name Jaliter.

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Pear-D Launches

Launch of Pear-D in cans, which was positioned as the flagship of the Cole Cold brand. Additionally, in this year SMJ was awarded the 7-UP franchise for Trinidad & Tobago.

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Cadbury Schweppes

Capri Sun

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Fruta Juice Drinks

Launch of the Fruta range of the juices in cans. Today, Fruta remains in the top 3 most popular juice brands in the English-speaking Caribbean region.

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Cole Cold

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Chairman

Dr. Aleem Mohammed took the position of Chairman and CEO S.M. Jaleel & Co. Ltd. Today, Dr. Mohammed retains the position of Chairman. This year was also significant as S.M. Jaleel’s factory moved into The Otaheite Industrial Estate in South Trinidad, and this remains the headquarters of the Company

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Company’s founder dies

Sadly, in this year Sheik Mohammed Jaleel, the company’s founder, died.

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Mr Shaffikool Mohammed

SMJ was sold to family member Mr. Shaffikool Mohammed.

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Dixi Cola

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Red Spot

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Joe Luis Punch

SMJ was sold to family member Mr. Shaffikool Mohammed.

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Jaleel Beverages

S.M. Jaleel’s factory moved to Sheikh Mohammed Jaleel’s home at 7 Prince Alfred Street in San Fernando, Trinidad & Tobago. The first product was launched, “Jaleel Beverages” and was distributed using traditional horses and carts.